CONCEPT is a local family owned surf shop located just 2 blocks from Moonlight Beach in Downtown Encinitas. We opened in 2008 and quickly became the go to spot for beach goers in Encinitas. Our primary goals are to provide the best customer service and offer the highest quality products so your beach days are the absolute best they can be.

Our specialty is SURFBOARDS. We have surfboards in all shapes and sizes available for rental and for sale. Our Demo program allows our customers to ride all types of modern shapes and sizes before buying a new board. Working with Firewire, Lost, and Chemistry Surfboards we have many of their current models available as Demo boards so you can try them out before you buy. Our custom board process makes getting a custom surfboard easy. We specialize in helping you get the exact shape and size surfboard you are looking for.

Our location makes it convenient and simple to grab beach rentals for the day. We have soft surfboards, boogie boards, wetsuits, beach chairs and umbrellas available for daily and weekly rentals.
And if you want to grab a bike and go cruising around town or down the coast, we have bike rentals available too! We have Electra beach cruisers available for hourly and daily rentals.

We also offer surfing lessons daily at Moonlight Beach. Private lessons, group lessons, birthday parties and any kind of special event.

To insure you are getting the best, we fill our shop with only the highest quality surfing products and accessories from the best companies like Volcom, O’Neill, Firewire, Lost, FCS, Futures, Captain Fin, Dragon, Catch Surf, Chemistry, Electra, Isurus and more. Call us, Email us, or stop by today to see what we can do to enhance your day in Encinitas!

Open Daily. 10:00 AM - 5:00 PM

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